Forthcoming articles


European Journal of Cross-Cultural Competence and Management


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European J. of Cross-Cultural Competence and Management (1 paper in press)


Regular Issues


  • How can research on culture in International Business be made more interesting?   Order a copy of this article
    by Snejina Michailova, Nigel Holden 
    Abstract: This paper looks at a particular feature of International Business (IB) research on culture that seems to be, on reflection, a curious omission from existing reviews and analyses its potential for interestingness. A significant amount of the research on culture by IB scholars can be largely summarized as value-based, nation-oriented, and survey-driven. We contend that these approaches inhibit the development of interesting research. To tackle this issue, we ponder two interconnected issues that sociologists and management scholars have wrestled with for quite some time: namely, what exactly is interesting research and why does it matter? Our commentary on this questions and subsequent brief outline serve as a platform for our key discussion on how IB research on culture can be more interesting. We promote the value of the notion of contextualization, highlight the need for more research into language and advance the case for research into intracultural variation. Each of these three topics gives the possibility for conducting research with new methodologies, some of which involve a break with national value systems, on the one hand, and the embrace of non-cultural variables, on the other. The current shifts and changes in the world open up new vistas of truly interesting research, at which IB scholars can and indeed should be at the forefront.
    Keywords: IB research; culture; interesting research; contextualization; language; intra-cultural variation.