Special Issue on: "Technology-driven Globalisation Trends and Practice in Green Marketing Business Intelligence"
Dr. A. Jayanthiladevi, Jain University, India
Dr. K. Sakthivel, KSR College of Technology, India
Our goal is to develop a communication platform between researchers and to become a forum for exchanging ideas and business experiences at an international level. Globalisation is creating a major influence on culture, and slowly, a global culture is emerging, which reflects merging of tastes and preferences across the globe.
Future global businesses require a non-traditional style and creative approach and accordingly orient strategic decisions of businesses. IT is a major tool used to get a competitive advantage. Green marketing is a tool for protecting the environment for the future generation. Because of the growing concern of environmental protection, there is an emergence of a new market which is the green market.
The melting of barriers among nations and their increasing interconnectedness, accelerated by technology, has led to a change in the world order that has had a profound impact on global business. The emergence of nations has replaced the era of unquestioned dominance of the Western countries or any one particular region, paving the way for a flattened business arena where developments in one part of the other are certain to have a spiralling impact. Perhaps the best evidence of this is the recent financial crisis. Increased free trade and communication between nations, along with increased access to technology, media, education, healthcare, consumer goods, and other resources are often considered advantages of globalisation. Globalisation attracts entry of foreign capital along with foreign updated technology which improves the quality of production. Globalisation facilitates consumer goods industries to expand faster to meet growing demand for these consumer goods which would result faster expansion of employment opportunities over a period of time. This would result trickledown effect to reduce the proportion of population living below the poverty line.
Globalisation enhances the efficiency of the banking insurance and financial sectors with the opening up to those areas to foreign capital, foreign banks and insurance companies. If the current wave of globalisation has been the driving force behind the most far-reaching and powerful changes in business, then information technology has indisputably been the facilitator. Drawing attention to the fact that most innovative companies are technology-driven businesses and supply chains are managed via websites, social media, and email; marketing, manufacturing, and distribution processes are managed by sophisticated real-time information systems. Its goal is to achieve international recognition through a high visibility in well-known international academic databases.
Articles from all business areas are welcomed. Both theoretical and practical manuscripts are expected. Globalisation has been rising side by side with the increase in available technology and convenience of improved transportation. Technology has made it simpler for people to communicate across borders, and has also lead to a decline in the cost of transportation. Globalised transportation has become very profitable resulting in additional research and improved transportation technology. In addition, the digital revolution has also made globalisation increase.
International businesses can now communicate with others through the ease of the email, telephone conferences, and videoconferences. It is now much less expensive for business people to pick up the telephone and ask their colleagues a quick question about a transaction that they are currently working on. The increase in telecommunications development had to do with a cause-effect relationship between technological development and the deregulation of financial market policies. New technology revealed how inefficient the financial market regulations were to begin with, and the deregulations of the financial market regulations lead to an increased investment in telecommunications, which then lead to increase technological advances.
Green marketing is the process of selling products and/or services based on their environmental benefits. Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility. More organisations are making an effort to implement sustainable business practices as they recognise that in doing so they can make their products more attractive to consumers and also reduce expenses, including packaging, transportation, energy/water usage, etc. Businesses are increasingly discovering that demonstrating a high level of social responsibility can increase brand loyalty among socially conscious consumers. The short version of all this is that green marketing requires applying good marketing principles to make green products desirable for consumers. For companies to survive in this market, they need to go green in all aspect of their business. Consumers want to identify themselves with companies that are green compliant and are willing to pay a premium for a greener life style. As such, green marketing is not just an environmental protection tool but also, a marketing strategy.
Suitable topics include, but are not limited, to the following:
- Evolution of global marketing based on gender stereotypes
- Gender perspectives of global marketing behaviour
- International and cross-cultural marketing
- Social media and the use of gender in global marketing
- Ethical issues about gender in marketing practices
- Marketing of online campaigns and social media
- Managing global brand, local market online
- Creating a strong governance and online initiatives
- Successful social networking marketing strategies
- Managing and optimising multi-channel marketing
- Blogging and e-newsletters for business success
- Advertising/marketing communication issues
- Branding and conceptual models and theories
- Corporate responsibility, ethics and social responsibility
- Distribution channels and electronic marketing
- Innovation and new product development
- Marketing: green blog from media post
- Marketing research and research methodologies
- Sustainable development through green marketing
- Marketing strategies for halal certified products and services
- Retailing, services marketing
- Strategic marketing and market orientation
- Consumers wiliness for green products
- Sustainability and green marketing
- Public sector marketing and communication
- Network analysis in social marketing
- Social media and marketing budget company strategy
- Forecasting, tools, techniques, organisational issues
- Marketing strategy and firm's performance analytics tools
- Marketing decision support systems
- Branding strategies and impact on consumers
- Customer relationship management metrics
Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).
All papers are refereed through a peer review process.
All papers must be submitted online. To submit a paper, please read our Submitting articles page.
If you have any queries concerning this special issue, please email Guest Editor Dr. A. Jayanthiladevi at email@example.com.
Manuscripts due by: 30 October, 2017