Call for papers



Int. J. of Sport Management and Marketing (IJSMM)


Special Issue on: "Sports Entrepreneurship and Innovation"



Guest Editors:
Associate Prof. Vanessa Ratten, La Trobe University, Australia
Prof. Kayhan Tajeddini, Tokyo International University, Japan


Sport is an industry that is full of entrepreneurial and innovative ideas and practices (Ratten, 2017). Sports entrepreneurship and innovation are emerging as one of the most important research areas of sports management and marketing due to their interdisciplinary perspective and importance in society. This means that anything that is innovative, creative, risk taking, future orientated and proactive is regarded as being entrepreneurial in sport. It can include products, services, technologies and processes that are evident in the sport industry.


This special issue will focus on subjects that advance our understanding of sports entrepreneurship and innovation. Papers should provide new insights regarding interdisciplinary perspectives about sports entrepreneurship and innovation. Research methodologies are inclusive of all types including conceptual papers, qualitative approaches, quantitative studies and mixed-methods.


Subject Coverage


Suitable topics include, but are not limited, to the following:

  • Entrepreneurial business ventures
  • Innovative marketing strategy
  • Marketing communication strategies
  • Relationship marketing approach using entrepreneurial and innovative methods
  • Athlete entrepreneurs
  • Social entrepreneurship and innovation
  • Team-level creativity
  • Tourism entrepreneurship
  • Entrepreneurial sports branding
  • Lifestyle entrepreneurship
  • Technology innovation


Notes for Prospective Authors


Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).


All papers are refereed through a peer review process.


All papers must be submitted online. To submit a paper, please read our Submitting articles page.


Important Dates


Manuscripts due by: 30 March, 2018


Notification to authors: 10 December, 2018


Final versions due by: 10 February, 2019



Ratten, V. (2017) Sports Innovation Management, Routledge, United Kingdom.