Special Issue on: "Joint Marketing-Inventory Decisions Research"
Dr. Chun-Hung Chiu and Dr. Xin Dai, Sun Yat-sen University, China
Dr. Hau-Ling Chan, The Hong Kong Polytechnic University, Hong Kong
Dr. Jianjun Yu, South China University of Technology, China
Inventory decisions and operations decisions are usually considered separately from marketing decisions. However, with the rapid change of consumer needs and the rise of product customisation. However, with the rapid change of consumer needs and the rise of product customisation, consumers today demand a large variety of products with a small amount of effort, and expect to obtain the products quickly. It becomes more and more difficult to fulfil the customer needs and at the same time to maintain the profitability by considering inventory/production decision only. Therefore, how to integrate the inventory/production decision and the marketing decision together becomes an important area for further research.
This special issue aims to publish high-quality theoretical and application oriented papers, and case studies addressing innovative marketing-integrated inventory/production management problems. The focus will be on how to combine marketing concepts with inventory/production decisions to influence the demand pattern, and improve the profitability of firms. Contributions reporting real-world case studies are particularly welcomed
Suitable topics include, but are not limited to, the following:
- Marketing-integrated inventory policy
- Optimal inventory/production planning
- Service inventory/operations problems
- New performance measures with rapid change of needs of consumer
- Big-data driven decisions
- Risk management
- Business analytics
- Lean management
Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).
All papers are refereed through a peer review process.
All papers must be submitted online. To submit a paper, please read our Submitting articles page.
Manuscripts due by: 30 September, 2017
Notification to authors: 30 November, 2017
Final versions due by: 31 January, 2018