Special Issue on: "Innovations and New Frontiers for International Marketing and Management"
Dr. Daniella Ryding and Dr. Claudia E Henninger, University of Manchester, United Kingdom
In recent years, international business has witnessed significant changes; thus presenting new challenges within the fields of international marketing and management. The information revolution brought about by technological advances, new developments within the supply chain, and the increased importance of innovation and new business models are just some of the dynamic environmental shifts, which are changing the landscape.
In a fast changing market place, business organisations will need to better understand how to preserve their core competencies, whilst seeking out new ones in a proactive quest to compete effectively. Running parallel to this, however, is the enormous pressure internationalisation and global competition places on organisations; thus often resulting in the need to readdress or refocus on business processes, as a means to offer improved value for all the stakeholders involved, particularly the end consumer (Crawford & Nahmias, 2010).
The aim of this special issue is to provide a comprehensive synopsis of new ideas, developments or concepts within the international and business management domains, with a view to understanding some of the key challenges and subsequent practical implications for both SMEs and multinational companies. Papers may be conceptual or empirical and should cover in broad terms, the main theme of “New Frontiers for International Marketing and Management”. More specifically, the key objective of the special issue is to provide coverage of the following broad themes:
- Future issues of international marketing
- Future issues for international management
- Circular economy
- Digital transformations
- Value co- creation
- The issue will carry revised and substantially extended versions of selected papers presented at the 14th International CIRCLE Conference, but we also strongly encourage researchers unable to participate in the conference to submit articles for this call.
Suitable topics include, but are not limited to, the following:
- Marketing (consumer behavior; digital and social media; brand innovations)
- Culture and consumption innovation
- Circular economy (ecological interchange between organisations and consumers; ecological and ethical trading practices)
- Strategy and organisation
- Supply chain management
- Accounting and finance
- Economic issues
- Quality assurance
- Tourism, hospitality
- Technology and innovation
Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).
All papers are refereed through a peer review process.
All papers must be submitted online. To submit a paper, please read our Submitting articles page.
Submission of manuscripts: 1 March, 2017