Special Issue on: "Export Marketing Management and International Marketing Issues"
Dr. Eugenia Papaioannou and Prof. Christos Sarmaniotis, Alexander Technological Educational Institute of Thessaloniki, Greece
Prof. Gillian H. Wright, Manchester Metropolitan University, UK
Dr. Dafnis N. Coudounaris, University of Vaasa, Finland
The exit from the economic crisis of 2008 provides firms with new opportunities for business growth. Therefore, international firms operating in different markets need to refresh their export strategies and overseas distributor relations.
This special issue welcomes all types of studies – quantitative, qualitative and mixed methods as well as meta-analysis/critical review/conceptual papers, empirical studies and case studies. Other areas related to international marketing management strategies of firms are also encouraged.
The issue will carry revised and substantially extended versions of selected papers presented at the 4th International Conference on Contemporary Marketing Issues (ICCMI 2016), but we also strongly encourage researchers unable to participate in the conference to submit articles for this call.
Suitable topics include, but are not limited to, the following:
- Motivation/stimulation of exporters
- Barriers to exporting
- Standardisation versus adaptation strategies in exporting related to international marketing mix
- Export sales management
- Export assistance programmes
- Export unethical behaviour
- CSR in exporting
- RBV theory in exporting
- Export performance
- Competitive advantage in exporting
- Social media in exporting
- Other issues related to exporting
- Other areas related to international marketing management strategies of firms
Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).
All papers are refereed through a peer review process.
All papers must be submitted online. To submit a paper, please read our Submitting articles page.
Manuscripts due by: 30 October, 2016
Notification to authors: 30 December, 2016
Final versions due by: 28 February, 2017