Calls for papers

 

International Journal of Internet Marketing and Advertising

 

Special Issue on: "Global Digital Media Management"

Guest Editor:
Prof. Goetz Greve, HSBA Hamburg School of Business Administration, Germany

This special issue invites submissions that address challenges and opportunities in global digital media management. The aim of the issue is to build knowledge that integrates the complexities of the globalised world with emerging strategies in global marketing and digital media.

The specific objective of the issue is to share thought leadership to empower business executives and academics to rethink how global marketing strategy needs to address the challenges of multiculturalism, fragmented consumer needs, digital convergence, technological interconnectivity, global institutional idiosyncrasies, and balancing the needs of localisation with the demands of globalisation.

We welcome empirical studies, thought pieces and qualitative investigations that provide theoretical or practical insights, and hope to to stimulate the creation of academic papers focused on new developments in global digital media management.

Potential contributions may include:

1. Papers investigating the strategies and objectives that underlie projects involving global digital media management.
2. Theoretical and conceptual papers that focus on global digital media management and organisational change and transition processes involved in the implementation of these innovative marketing initiatives.
3. Case studies of both successful and unsuccessful global digital media management strategies.
4. Methodologies for the study of global digital media management.
5. Papers investigating the antecedents and consequences of global marketing across digital media channels.

We also encourage practitioners to submit case studies that showcase the latest technologies, trends and best practices in digital media strategies.

The issue will carry revised and substantially extended versions of selected papers presented at the Brand2Global Conference 2014. However, we also strongly encourage researchers unable to participate in the conference to submit articles for this call.

Subject Coverage
Suitable topics include, but are not limited to, the following:

• Web globalisation strategies
• Web globalisation assessment and measurement
• Web cultural customisation strategies
• Global content management
• Localised/translated content sharing
• Global navigation strategies
• Multilingual keyword strategies
• International search engine marketing
• Social media marketing
• Social media measurement and tracking
• Digital customer engagement
• Crowd-sourcing strategies
• Mobile marketing
• Viral marketing

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

For any questions, please contact Prof. Goetz Greve at goetz.greve@hsba.de

Important Dates

Submission of papers: 1 January, 2016

Notification of acceptance: 1 August, 2016