Title: Understanding work values of Gen Y - a study on differences based on country of origin, gender and industry

Authors: Nitya Rani; Anand A. Samuel

Addresses: VIT Business School, VIT, Chennai, India ' VIT University, Near Katpadi Road, Vellore, Tamil Nadu 632014, India

Abstract: The purpose of this paper is to provide an understanding of Gen Y in India. A work values perspective is employed to establish the difference in work values of Gen Y from India and Gen Y from other countries. Further, gender-based differences in work values of Gen Y and differences in work values of Gen Y working in public and private sectors in India are explored. The results of these investigations provide a comprehensive understanding of the Indian Gen Y. Findings indicate that Indian Gen Y hold relatively unique value preferences compared to Gen Y across the globe. Also, Gen Y employees in private sector have higher expectations of intrinsic and extrinsic rewards than Gen Y working in public sector. However, there are no significant differences in work values of male and female Gen Y. These are indicative of changing gender roles in Indian society.

Keywords: Gen Y; work values; gender; public sector; private sector.

DOI: 10.1504/IJBG.2018.095785

International Journal of Business and Globalisation, 2018 Vol.21 No.4, pp.558 - 582

Received: 26 Feb 2017
Accepted: 23 Dec 2017
Published online: 22 Oct 2018 *

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