Understanding work values of Gen Y - a study on differences based on country of origin, gender and industry
by Nitya Rani; Anand A. Samuel
International Journal of Business and Globalisation (IJBG), Vol. 21, No. 4, 2018

Abstract: The purpose of this paper is to provide an understanding of Gen Y in India. A work values perspective is employed to establish the difference in work values of Gen Y from India and Gen Y from other countries. Further, gender-based differences in work values of Gen Y and differences in work values of Gen Y working in public and private sectors in India are explored. The results of these investigations provide a comprehensive understanding of the Indian Gen Y. Findings indicate that Indian Gen Y hold relatively unique value preferences compared to Gen Y across the globe. Also, Gen Y employees in private sector have higher expectations of intrinsic and extrinsic rewards than Gen Y working in public sector. However, there are no significant differences in work values of male and female Gen Y. These are indicative of changing gender roles in Indian society.

Online publication date: Mon, 22-Oct-2018

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