Int. J. of Business Continuity and Risk Management   »   2012 Vol.3, No.2



Title: Continuity and change forces in Indian automobile industry: a case of tractor company


Authors: Sushil; R.K. Garg; Sumit Jain


Department of Management Studies, Indian Institute of Technology Delhi, Vishwakarma Bhawan, Shaheed Jeet Sing Marg, New Delhi, 110016, India.
Department of Industrial and Production Engineering, Dr. B.R. Ambedkar National Institute of Technology, Jalandhar, Punjab, 144011, India.
Department of Mechanical Engineering, Sant Baba Bhag Singh Institute of Engineering and Technology, Vill: Khiala, P.O. Padhiana, Jalandhar, 144030, India


Abstract: In an organisation, continuity and change always go side by side. In the current business scenario, the 'continuity' and 'change' are found of great importance. In the past, there was a lot of emphasis on 'managing the change' in the business. The efforts for managing the change in the organisation are found to lead towards a lot of turbulence or end up with the chaos. The management of continuity forces along with change forces has lead to successful organisations. In the current business environment, it is very important to manage both continuity and change forces. In this paper, a case study of a tractor manufacturing company has been presented. The case company has been analysed for presence of various continuity and change forces. The status of continuity and change in the case company for the last few years has been presented with the intention to understand the performance of various continuity forces and change forces year on year basis.


Keywords: continuity forces; change forces; C-C matrix; flowing stream strategy; India; automobile industry; tractors; tractor manufacturing.


DOI: 10.1504/IJBCRM.2012.047062


Int. J. of Business Continuity and Risk Management, 2012 Vol.3, No.2, pp.99 - 116


Available online: 24 May 2012



Editors Full text accessPurchase this articleComment on this article