Title: Value configuration through value chain for competitive advantage

Authors: Muhammad Zubir Mohd. Hanifah; Zainal Abidin Mohamed

Addresses: Graduate School of Management, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia. ' Graduate School of Management, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia

Abstract: Manufacturing firms do their value configuration through value chain activities and matching these with the resources that they have. Firms manage them through structuring, bundling and leveraging their resources. This is a qualitative study and the data from the interviews after being transcribed, were then analysed by using the Nvivo software. Secondary data were also used, for validation and triangulation purposes. The value chain activities need to be integrated, and the resources structured, bundled and leveraged. The personnel need to have sound architectural knowledge, maintain stable capability system, and manage their routines well to deliver products of valued quality and to ensure and sustain their competitive advantage.

Keywords: value chains; value configuration; resource management processes; resource structuring; resource bundling; resource leveraging; manufacturing industry; NVivo; qualitative data analysis; QDA; resources; computer software; integrated activities; architectural knowledge; stable systems; capability systems; system routines; product delivery; product quality; Malaysia; production architecture; competitive advantage; globalisation; business advancement.

DOI: 10.1504/JGBA.2011.043526

Journal for Global Business Advancement, 2011 Vol.4 No.4, pp.368 - 386

Published online: 04 Nov 2011 *

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