Value configuration through value chain for competitive advantage
by Muhammad Zubir Mohd. Hanifah; Zainal Abidin Mohamed
J. for Global Business Advancement (JGBA), Vol. 4, No. 4, 2011

Abstract: Manufacturing firms do their value configuration through value chain activities and matching these with the resources that they have. Firms manage them through structuring, bundling and leveraging their resources. This is a qualitative study and the data from the interviews after being transcribed, were then analysed by using the Nvivo software. Secondary data were also used, for validation and triangulation purposes. The value chain activities need to be integrated, and the resources structured, bundled and leveraged. The personnel need to have sound architectural knowledge, maintain stable capability system, and manage their routines well to deliver products of valued quality and to ensure and sustain their competitive advantage.

Online publication date: Fri, 04-Nov-2011

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