Title: The fast and the furious: introducing strategic management using an experiential approach

Authors: Theo Lynn, Malcolm Brady, Paul Davis

Addresses: Learning, Innovation and Knowledge Research Centre, DCU Business School, Dublin City University, Glasnevin, Dublin, Ireland. ' Learning, Innovation and Knowledge Research Centre, DCU Business School, Dublin City University, Glasnevin, Dublin, Ireland. ' Learning, Innovation and Knowledge Research Centre, DCU Business School, Dublin City University, Glasnevin, Dublin, Ireland

Abstract: This paper outlines an exercise designed to preview primary strategic elements through an in-class team-based experiential exercise. It discusses the outcomes from postgraduate classes and describes an organisation structure variant presented to an undergraduate class. The paper illustrates how instructors can use the exercise as presented, can adapt the narrative context to fit their course requirements, or develop their own exercise. The exercise served as an effective vehicle to preview course content, begin structured interactions among students, open a dialogue between students and instructors and to create a participative and interactive climate. The exercise, instructions and material lists are presented.

Keywords: experiential learning; strategic management; teamwork; simulation; postgraduate education; organisational structure; undergraduate education; course content; structured interactions; student-instructor dialogue; participation; interaction; higher education.

DOI: 10.1504/IJTCS.2009.026301

International Journal of Teaching and Case Studies, 2009 Vol.2 No.1, pp.92 - 113

Published online: 05 Jun 2009 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article