The fast and the furious: introducing strategic management using an experiential approach
by Theo Lynn, Malcolm Brady, Paul Davis
International Journal of Teaching and Case Studies (IJTCS), Vol. 2, No. 1, 2009

Abstract: This paper outlines an exercise designed to preview primary strategic elements through an in-class team-based experiential exercise. It discusses the outcomes from postgraduate classes and describes an organisation structure variant presented to an undergraduate class. The paper illustrates how instructors can use the exercise as presented, can adapt the narrative context to fit their course requirements, or develop their own exercise. The exercise served as an effective vehicle to preview course content, begin structured interactions among students, open a dialogue between students and instructors and to create a participative and interactive climate. The exercise, instructions and material lists are presented.

Online publication date: Fri, 05-Jun-2009

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