Title: Strategic marketing of high-technology computer services in the Pacific basin
Author: Yusuf A. Choudhry, Clint B. Tankersley
Assistant Professor, Marketing and International Business, Rochester Institute of Technology, New York, USA.
Associate Professor of Marketing, Syracuse University, New York, USA
Abstract: The rising industrial sophistication of the Pacific basin holds great opportunities for service firms in high-technology industries like computers and data processing. However, the investment and marketing opportunities are not shared equally among all the member countries. From strategic viewpoints it may seem better to target each country in terms of its long term perspectives and ability to contribute to the integrated market development of the whole area. Cross-linking of activities, particularly, should enable a firm to exploit the full market potential without over-extending itself.
Keywords: strategic marketing; high technology; high tech industries; computer services; marketing opportunities; integrated market development; Pacific Basin.
Int. J. of Technology Management, 1989 Vol.4, No.1, pp.31 - 42
Available online: 26 May 2009