Title: A decision model which considers qualitative factors
Author: Terry Lynn Payne
Address: Oak Ridge National Laboratory, Oak Ridge, Tennessee 37831, USA
Abstract: Today's key business decisions are frequently based solely on the judgement of 'technical experts'. While this may be the ultimate decision point, a more effective method would be to compare the alternative courses of action on the basis of some quantifiable measure. This problem is resolved by developing a mathematical model which includes qualitative factors in the quantitative analysis.
Keywords: decision models; quantitative analysis; qualitative analysis; technology management; mathematical modelling.
Int. J. of Technology Management, 1989 Vol.4, No.1, pp.1 - 7
Available online: 26 May 2009