Examining corporate social responsibility as a public relations vehicle: an empirical study
by Marcos Komodromos
International Journal of Corporate Strategy and Social Responsibility (IJCSSR), Vol. 1, No. 2, 2017

Abstract: The purpose of this study was to examine the perceptions of public relations and marketing managers and administrators on corporate social responsibility (CSR) practices and strategy in the service industry in Europe for 25 firms. The research is qualitative in nature, and aims to investigate how social initiatives focused on the CSR strategy of a company are perceived, positioned, and deployed to maximise, simultaneously, internal benefits (i.e., financial performance) and external benefits to society (including a firm's stakeholders), discussing also directions for future studies in the area of CSR in Europe.

Online publication date: Wed, 24-May-2017

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