Adoption of stationary fuel cells: a focus group study with potential users
by Cornelia R. Karger, Richard Bongartz
International Journal of Technology Marketing (IJTMKT), Vol. 3, No. 1, 2008

Abstract: This study is concerned with the adoption of stationary Fuel Cells (FCs) for energy supply by different user groups. FCs are an emerging technology, which many enterprises hope to launch on the market in the coming years. Based on Rogers's innovation diffusion theory, we conducted six focus groups with 49 industrial users and six focus groups with 54 different private end-consumers. We analysed advantages and barriers as seen by the potential users and investigated what relevant motives underlay their decisions to invest in such an innovative technology. The findings indicate that FCs may not be adopted very quickly. In our conclusion, we point towards communication strategies that could be used when this technology is launched on the market.

Online publication date: Thu, 28-Feb-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com