Tourists' E-loyalty to a destination website: a case of an Iranian tourism website
by Najmeh Gharibi; Seyyed Mohammad Mirtaghian Rudsari; Mahshid Nasouti
International Journal of Tourism Policy (IJTP), Vol. 10, No. 1, 2020

Abstract: The purpose of this study is to measure the role of factors affecting E-loyalty of visitors to a Tourism Website in Iran. A sample of 384 users of a destination website was analysed by using LISREL software. The results show that, except E-trust and E-commitment variables, all variables such as E-satisfaction play influential roles in E-loyalty to a destination website. In addition, this study revealed the following findings: E-servicescape influences E-trust, E-satisfaction and E-loyalty. E-trust has a direct effect on E-satisfaction and E-commitment. Moreover, E-satisfaction affects E-commitment and E-loyalty to an Iranian destination website.

Online publication date: Thu, 07-May-2020

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