Title: Tourists' E-loyalty to a destination website: a case of an Iranian tourism website

Authors: Najmeh Gharibi; Seyyed Mohammad Mirtaghian Rudsari; Mahshid Nasouti

Addresses: Department of Management, Victoria University of Wellington, Business School, Pipitea Campus, Wellington 6011, New Zealand ' Department of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran 1489684511, Iran ' Department of Tourism Management, Faculty of Management and Accounting, Maziar University of Noor, Mazandaran 4656177933, Iran

Abstract: The purpose of this study is to measure the role of factors affecting E-loyalty of visitors to a Tourism Website in Iran. A sample of 384 users of a destination website was analysed by using LISREL software. The results show that, except E-trust and E-commitment variables, all variables such as E-satisfaction play influential roles in E-loyalty to a destination website. In addition, this study revealed the following findings: E-servicescape influences E-trust, E-satisfaction and E-loyalty. E-trust has a direct effect on E-satisfaction and E-commitment. Moreover, E-satisfaction affects E-commitment and E-loyalty to an Iranian destination website.

Keywords: E-servicescape; E-trust; E-satisfaction; E-commitment; E-loyalty; destination website; Iran.

DOI: 10.1504/IJTP.2020.107198

International Journal of Tourism Policy, 2020 Vol.10 No.1, pp.88 - 96

Received: 09 Oct 2019
Accepted: 05 Feb 2020
Published online: 07 May 2020 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article