How to quantify and visualise motivation hierarchy of social group: semantic analysis
by D.S. Andreyuk; V.D. Khrabrovskaya
International Journal of Nanotechnology (IJNT), Vol. 16, No. 6/7/8/9/10, 2019

Abstract: The so-called Maslow's pyramid reflects the hierarchy of motivation priorities in one person. Neuroevolutionary approach as well as studies of collective intelligence focuses the attention to the group as a minimal information processing unit. Here we analyse semantics of the relation of youth groups to three levels of 'the most important' - for the past week, for professional development, and for the whole life. The group consensus is more for more periods of evaluated topic. Only four words (sememes) represent about 30% of all associations mentioned by participants in relation to life. The same share of profession-related associations is covered by 12 sememes. Twenty-two sememes cover 30% of week-related associations. Pyramid-like hierarchy has been visualised. Applied techniques can be developed based on this approach for designing of new group intelligence creative systems.

Online publication date: Wed, 15-Apr-2020

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