Title: How to quantify and visualise motivation hierarchy of social group: semantic analysis

Authors: D.S. Andreyuk; V.D. Khrabrovskaya

Addresses: Faculty of Economics, Lomonosov Moscow State University, GSP-1, 1-46 Leninskiye Gory, Moscow, 119991, Russia; Psychiatric Clinical Hospital No. 1, N.A. Alekseev of Moscow Health Department, Moscow, 117152, Russia ' Faculty of Economics, Lomonosov Moscow State University, GSP-1, 1-46 Leninskiye Gory, Moscow, 119991, Russia

Abstract: The so-called Maslow's pyramid reflects the hierarchy of motivation priorities in one person. Neuroevolutionary approach as well as studies of collective intelligence focuses the attention to the group as a minimal information processing unit. Here we analyse semantics of the relation of youth groups to three levels of 'the most important' - for the past week, for professional development, and for the whole life. The group consensus is more for more periods of evaluated topic. Only four words (sememes) represent about 30% of all associations mentioned by participants in relation to life. The same share of profession-related associations is covered by 12 sememes. Twenty-two sememes cover 30% of week-related associations. Pyramid-like hierarchy has been visualised. Applied techniques can be developed based on this approach for designing of new group intelligence creative systems.

Keywords: neuroevolutionary paradigm; social communications; social group; collective intelligence; Maslow's pyramid; hierarchy of needs theory; semantic analysis.

DOI: 10.1504/IJNT.2019.106606

International Journal of Nanotechnology, 2019 Vol.16 No.6/7/8/9/10, pp.307 - 315

Published online: 15 Apr 2020 *

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