Forthcoming Articles

World Review of Entrepreneurship, Management and Sustainable Development

World Review of Entrepreneurship, Management and Sustainable Development (WREMSD)

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World Review of Entrepreneurship, Management and Sustainable Development (One paper in press)

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  •   Free full-text access Open AccessFrom entrepreneurial competencies to entrepreneurial intention: the double-edged role of perceived SNS haracteristics
    ( Free Full-text Access ) CC-BY-NC-ND
    by Noori Lee, Sangpil Yoon 
    Abstract: This study investigates how four dimensions of entrepreneurial competency technological, marketing, networking, and creative competencies are associated with entrepreneurial intention and how perceived SNS characteristics shape these relationships. Entrepreneurial competencies are classified into technological, marketing, networking, and creative competencies, while perceived SNS characteristics include interactivity, credibility, enjoyment, and usefulness. Using survey data from 194 undergraduate and graduate students in Korea, exploratory factor analysis, reliability analysis, multiple regression, and moderation analysis were conducted. The findings show that all competency dimensions positively affect entrepreneurial intention. Among SNS characteristics, credibility and enjoyment have significant direct effects, whereas interactivity and usefulness do not. Moderation analysis indicates that credibility strengthens the effect of networking competency, while usefulness strengthens the effect of creative competency but marginally weakens the effects of marketing and networking competencies. The study highlights that SNS effects depend on their fit with specific entrepreneurial competencies.
    Keywords: entrepreneurial intention; entrepreneurial competencies; social networking services; perceived SNS characteristics; moderation effect.
    DOI: 10.1504/WREMSD.2026.10081978
     

 

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