Trade-off among lean, agile, resilient and green paradigms: an empirical study on pharmaceutical industry in Jordan using a TOPSIS-entropy method
by Taghrid Suifan; Moutaz Alazab; Salah Alhyari
International Journal of Advanced Operations Management (IJAOM), Vol. 11, No. 1/2, 2019

Abstract: This study proposes an integrated multi-criteria decision analysis method (MCDM) to analyse trade-offs among different supply chain management (SCM) paradigms associated with competitive priorities. The study employs the entropy method to derive the alternative weights of the evaluation criteria. The study also employs the technique for order of preference by similarity to ideal solution (TOPSIS) to rank feasible alternatives in order of preference, and then measure trade-offs among the conflicting objectives. A sensitivity analysis is performed to confirm the robustness of the proposed model. An empirical study approach is used to identify the trade-offs in the pharmaceutical supply chains context. The results indicate that the TOPSIS and entropy methods can be utilised in a multi-decision analysis process in which SCM paradigms should be implemented in order to positively influence the competitive position. The findings also reveal that competitive priorities differ between each paradigm. For the pharmaceutical industry of Jordan, the sequence of competitive priorities that arise from this study is thus: first 'quality' should be developed, then 'know-how', 'flexibility', 'delivery', 'customer focus', 'innovation', and finally, 'cost'. This finding represents that, the competitive priority that is most affected by the SCM paradigms is the 'quality' priority.

Online publication date: Mon, 25-Mar-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Advanced Operations Management (IJAOM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email