Identifying happiness index parameters in the United Arab Emirates to develop better user feedback tools
by Laila Alawi Saleh Alsaadi; Sami Miniaoui
International Journal of Happiness and Development (IJHD), Vol. 4, No. 2, 2018

Abstract: This study attempts to determine the concept and meaning of happiness for customers in the United Arab Emirates by understanding user preferences for governmental services. Focusing on three sectors, health, education, and utility, this study intends to highlight the main happiness indices and show how the level of priority or importance of these indices can differ between sectors. The results reveal that time is the most vital happiness factor for customers in the utility sector, followed by quality and cost. In contrast, in both the education and health sectors, quality is the most vital factor, followed by time and cost. Three models were generated for the selected sectors-based on keywords extracted from interviewee responses. Furthermore, customers in the United Arab Emirates prefer on-the-spot feedback tools to out-of-the-spot tools. The analysis results of the qualitative interviews and quantitative surveys can facilitate and guide the development and selection of appropriate feedback tools. Finally, some feedback tools are proposed based on the happiness indices of customers and the study results.

Online publication date: Wed, 30-May-2018

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