Loyalty: theoretical development and its practice in hospitality and tourism
by Ying Lu
International Journal of Qualitative Research in Services (IJQRS), Vol. 2, No. 4, 2017

Abstract: This research takes a comprehensive approach to synthetise the theoretical and practical development of the concept of customer loyalty between 1920s and 2000s. The four eras of theoretical development of loyalty concept can be characterised as origination and brand loyalty (1920s-1940s), multidisciplinary exploration (1950s), systematic conceptualisation (1960s) and theoretical advancement (1970s-present). Key theories in each era are discussed. The concept of loyalty is practiced in hospitality and tourism in four major areas: typology, previous experience and repeat visitation, relationship with satisfaction and systematic exploration. Results of this review call for more research on theoretical development on tourist loyalty.

Online publication date: Fri, 24-Nov-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Qualitative Research in Services (IJQRS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com