The decline of BMTV: socio-technical factors that influence the failure of mobile TV in Korea
by Yongwoon Shim; Daeho Kim; Heejin Lee
International Journal of Advanced Media and Communication (IJAMC), Vol. 6, No. 2/3/4, 2016

Abstract: The paper contributes by providing a comprehensive assessment of the decline of DMB in Korea from a socio-technical perspective. The results highlight a number of factors accounting for the decline of Broadcast mobile TV (BMTV). These factors are summarised in terms of policies, markets, and technologies. In the initial and development stages, policies and business models were set mainly by the Korean government, making it difficult for the DMB market to sustain itself. However, the most profound impact in the long term has come from technological advances. The case of Korea's BMTV demonstrates how technological advances have influenced BMTV markets and caused profound consequences on mobile TV. Due to the generic characteristics of disruptive technologies, the Korean case will not be limited to a particular country. Overall, this paper contributes by providing implications for the future mobile TV and by adding another case to the literature of failure studies in the media industry.

Online publication date: Tue, 13-Dec-2016

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