Message in a bottle: business education's impact on African BOP entrepreneurs
by John F. Tanner Jr.; Van D. Gray
African J. of Economic and Sustainable Development (AJESD), Vol. 4, No. 3, 2015

Abstract: Developing human capital is a potentially powerful way to improve economies. The potential impact for those at the bottom of the economic pyramid (BOP) can be tremendous. This qualitative study of one general entrepreneurship curriculum aimed at BOP entrepreneurs, message in a bottle (McCormick and Gray, 2011b), suggests that marketing education can have the greatest impact on these entrepreneurs and their ability to sustain and grow their business. Further, the study addresses important research questions as to whether the curriculum achieves the stated goals of improving entrepreneur performance, even when delivered by someone other than a professional educator.

Online publication date: Wed, 23-Sep-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the African J. of Economic and Sustainable Development (AJESD):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email