Motivating participation in online innovation communities
by Mercedes Paulini; Mary Lou Maher; Paul Murty
International Journal of Web Based Communities (IJWBC), Vol. 10, No. 1, 2014

Abstract: Understanding what motivates participation in online innovation communities is now a high priority given the recent interest in crowdsourcing as an approach to increasing diversity and creativity in innovation. This article reports on the results of a survey of participants in an online innovation community to characterise and find correlations between motivation and participation styles. An analysis of the survey results show: the majority of participants were contributors or collaborators, not readers or leaders; reasons for joining collective innovation communities can be different to the reason for continuing to participate; primary motivations for participation are fun and challenge; intrinsic motivations rated higher than extrinsic; and the participants that are passionate about the online community are either new members, < one month, or long standing members, > six months.

Online publication date: Sat, 17-May-2014

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