Market orientation and entrepreneurship in Chinese family business: a socialisation view
by Henry X. Shi; Léo-Paul Dana
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 20, No. 1, 2013

Abstract: This article examines the relationship between market orientation and entrepreneurship in small to medium-sized second-generation Chinese family businesses. Market orientation is captured through a multi-dimensional framework, which defines a spectrum between a market orientation pole and a family orientation pole. The Schumpeterian tradition is adopted in entrepreneurship investigation, which emphasises the innovation outcomes. Findings are discussed by using a socialisation view. Analysis indicates that the owner-manager's socialisation patterns have a significant impact on the firm's entrepreneurial processes, which nuances the relationship between market orientation and entrepreneurship in second-generation Chinese family businesses.

Online publication date: Wed, 30-Apr-2014

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