Title: Market orientation and entrepreneurship in Chinese family business: a socialisation view

Authors: Henry X. Shi; Léo-Paul Dana

Addresses: Department of Management and International Business, University of Auckland Business School, Private Bag 92019, Auckland 1142, New Zealand ' Groupe Sup de Co Montpellier Business School, Montpellier Research in Management, 2300 Avenue des Moulins, Montpellier, France

Abstract: This article examines the relationship between market orientation and entrepreneurship in small to medium-sized second-generation Chinese family businesses. Market orientation is captured through a multi-dimensional framework, which defines a spectrum between a market orientation pole and a family orientation pole. The Schumpeterian tradition is adopted in entrepreneurship investigation, which emphasises the innovation outcomes. Findings are discussed by using a socialisation view. Analysis indicates that the owner-manager's socialisation patterns have a significant impact on the firm's entrepreneurial processes, which nuances the relationship between market orientation and entrepreneurship in second-generation Chinese family businesses.

Keywords: family businesses; family firms; entrepreneurship; innovation; market orientation; socialisation; succession; China; small to medium-sized enterprises; SMEs; second-generation businesses.

DOI: 10.1504/IJESB.2013.055690

International Journal of Entrepreneurship and Small Business, 2013 Vol.20 No.1, pp.1 - 16

Published online: 30 Apr 2014 *

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