What drives trademarks registration among Tunisian clothing firms? An econometric investigation
by Meriam Brahem; Sana El Harbi; Gilles Grolleau
International Journal of Intellectual Property Management (IJIPM), Vol. 6, No. 1/2, 2013

Abstract: This study examines the determinants of trademark registration among firms and offers an empirical study in the case of Tunisian firms operating in clothing industry. We surveyed 116 small and medium enterprises. Results of the logistic regression suggest that: 1) the degree of product innovation; 2) geographical market diversification; 3) investment in quality improvement; 4) willingness to take financial risk explain the use of trademark registration.

Online publication date: Mon, 31-Mar-2014

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