A sound-based protocol to study product emotions
by Weihua Lu; Jean-François Petiot
International Journal of Product Development (IJPD), Vol. 16, No. 3/4, 2012

Abstract: Emotions influence how a customer interacts with the product. To be able to instil emotional values in product design, the understanding of user emotions and the measurement of emotions are interesting challenges. Several measuring methods use visual or verbal stimuli as assessment scales. Until recently, hearing was an ill-explored part for emotions measurement. This paper describes a new protocol based on sounds for eliciting user emotions. The method uses a set of sounds and association tests, made by a panel of participants. Cars pictures were evaluated by three user-tests based on both this new protocol and a classical protocol, the semantic differential. We describe in the paper the main stages of the new method and we compare its results with the semantic differential method both with semantic attributes and emotional attributes using principal component analysis. The new protocol demonstrates interesting qualities to collect the intuitive emotions of user.

Online publication date: Tue, 30-Dec-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Product Development (IJPD):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com