Modelling deposit outflow in financial crises: application to branch management and customer relationship management Online publication date: Mon, 21-Dec-2009
by Katsutoshi Yada, Takashi Washio, Yasuharu Ukai
International Journal of Advanced Intelligence Paradigms (IJAIP), Vol. 2, No. 2/3, 2010
Abstract: This paper aims to propose models for deposit outflows caused by various financial crises, and to present a framework of knowledge discovery required for bank management to create branch strategies and customer strategies for financial crises. Based on the models proposed in this paper, we understand effects on consumer behaviour caused by various financial crises (computer system failure, scandal, natural disaster, etc.), and estimate the total amount of deposit outflows, based on consumer behaviour data acquired through questionnaires to consumers. A bank can create appropriate branch strategies and customer strategies according to the knowledge obtained from these models.
Online publication date: Mon, 21-Dec-2009
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