Environmental concurrent engineering: a way to competitive advantage?
by Beatriz Junquera, Jesus Angel Del Brio
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 5, No. 3, 2009

Abstract: The objective of this work is to examine to what degree the integration between the R&D and environmental departments facilitates the achievement of an environmental action-based competitive advantage. To do so, we surveyed 110 ISO 14001 certified factories located in Spain. The results reveal, first of all, that the integration of the environmental action into the R&D department enhances the company's reputation through the product quality and image. Likewise, the company's relationships with internal and external stakeholders are improved, as are the company's innovative capability on the whole and, hence, its ability to penetrate international markets.

Online publication date: Fri, 26-Jun-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com