The world car concept and the volume manufacturer
by Robert A. Lutz
International Journal of Technology Management (IJTM), Vol. 1, No. 3/4, 1986

Abstract: The concept of the ''world car'' is examined historically and in the light of fluctuations in the price of oil and of the expansion of the Japanese into the world market. This paper suggests ways in which governments and the EEC can enhance the ability of the European motor industry to compete successfully with the Japanese: by eliminating distortions in the European ''home market'' due to differing policies on tax, price control and state subsidy; by evolving a consistent approach to Japanese investment in plant in Europe; by concerted moves by governments to less restrictive monetary and fiscal policies; and by reviewing how social policies affect international competitiveness.

Online publication date: Wed, 27-May-2009

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