The virtual classroom from a business customer retention viewpoint: an empirical-based study
by Alan D. Smith
International Journal of Management in Education (IJMIE), Vol. 2, No. 4, 2008

Abstract: The basic concept of the virtual classroom has evolved significantly as hectic lifestyles, the price of fuel and other scarce resources and the quality of electronic delivery systems have greatly improved. Virtual classrooms are increasing a common option that many institutions of learning, both traditional and corporate, are strategically leveraging in order to cope with increasing global competition and with continuing technological advances, it is necessary to keep up with the direction that higher education is taking, lest a university falls by the wayside. A detailed study of business professionals through hypothesis testing and exploratory multivariate analysis have pointed to the need for such service providers to address the issues of quality assurance and the perceptual issues of academic integrity and associated reputation were found to be supportive of business professionals' decision to take online courses and other training options in order to update their degrees. Finally, there will be recommendations offered to middle and lower-level managers based upon the results.

Online publication date: Tue, 16-Dec-2008

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