Determinants of students' enrolment intention of higher education in foreign universities: an empirical study using stimulus-organism-response (SOR) model
by K. Ravishankar; A.K. Subramani; N. Akbar Jan; Rajasekhar David
International Journal of Management in Education (IJMIE), Vol. 18, No. 3, 2024

Abstract: This research aims to examine the key determinants influencing the students' enrolment intention of higher education in foreign universities using the Stimulus-Organism-Response (SOR) Model. The information was gathered by delivering a questionnaire via online Google Forms using a snowball sampling technique. The questionnaire links were shared with higher secondary school students (10+2) from Tamil Nadu state. 412 valid responses were collected and analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results of the study indicate that Institution Quality and Institution Facilities significantly positively affect the Institution's Image, Cognitive Attitude and Affective Attitude of the students. Further, the Institution's Image has a strong positive influence on the Cognitive Attitude and Affective Attitude of the students. The outcome of the study also indicates that Cognitive Attitude and Affective Attitudes have a significant positive effect on the enrolment intention of the students.

Online publication date: Tue, 30-Apr-2024

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