The mediation effects of gratification, performance expectancy and trust on retailing mobile apps continuous use
by Sunday Adewale Olaleye; Dandison Ukpabi; Daniela Andreini; Jari Salo
International Journal of Mobile Communications (IJMC), Vol. 23, No. 2, 2024

Abstract: This research explicates the significance of mobile retail app continuous use to make the online shopping experience more trustful, comfortable, and enjoyable for consumers. The paper employed a quantitative method and collected empirical data from 289 Finnish mobile retail app users. Also, the study used covariance-based structural equation modelling to test the hypothesised relationships with AMOS 22.0. The paper broadens the theoretical and managerial insights into how trust, performance expectancy, and gratification play an active mediating role between effort expectancy, social influence, and continuous use of mobile retail apps. This paper recommends that retailing managers relate the mediation role of trust, performance expectancy, and gratification as a critical means of causing an effect on the mobile retail app's continuous use when reviewing their technology strategy. This paper will influence society by shortening retailing transaction time and promoting sustainable retailing.

Online publication date: Fri, 09-Feb-2024

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com