Optimising AIOps system performance for e-commerce and online retail businesses with the ACF model
by Vivek Basavegowda Ramu; Ajay Reddy Yeruva
International Journal of Intellectual Property Management (IJIPM), Vol. 13, No. 3/4, 2023

Abstract: Artificial intelligence has changed the dynamics of e-commerce and the online retail business sectors forever. With natural language processing, machine learning, and predictive analysis, AIOps monitoring systems can use statistical methods to become an important element of business applications. The internet's rapid progress has helped this domain grow. This study examines the operations that make e-commerce an effective way to conduct business worldwide. We devise ways to optimise the existing system to add more value to e-commerce-related industries and improve customer satisfaction. We also show how businesses should emphasise system performance for higher success. While AIOps for e-commerce and online retail businesses have been studied, no holistic method can be widely used and effective. In order to give away, we reviewed the literature, found shortcomings in the present KB, CBR, and GBR methodologies, and proposed an enhanced ACF model that may provide suggestions based on similar consumer behaviour. Performance testing enhances e-commerce and online retail user experience, customer retention, targeted advertising and revenue.

Online publication date: Tue, 10-Oct-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Intellectual Property Management (IJIPM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com