Impact of internet of things on business policy: the mediating role of marketing intelligence capability
by Ansar Abbass; Khalid Mehmood
International Journal of Business Information Systems (IJBIS), Vol. 43, No. 1, 2023

Abstract: The internet of things (IoT) has become a topic of great interest for researchers and practitioners. Studies have shown that IoT can have a significant impact on business performance beyond its use as a tool for enterprise operations. As researchers continue to explore the business value of IoT, this study investigates the relationship between IoT and business policy from an organisational capability perspective. Specifically, the study examines the role of marketing intelligence competence in mediating the impact of IoT capability on business policy formation. To test this framework, the researchers conducted an empirical survey and analysed the data collected from 202 executives and managers working in different firms in Pakistan. The results confirmed the mediating role of marketing intelligence capability in the relationship between IoT capability and business policy formation. These findings have important implications for managers in understanding how IoT can affect their business policies.

Online publication date: Fri, 26-May-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email