Unveiling innovation-driven UX Online publication date: Fri, 21-Apr-2023
by Deller James Ferreira; Tiago do Carmo Nogueira
J. of Design Research (JDR), Vol. 20, No. 3, 2022
Abstract: Recently, a number of studies appeared that approached user experience factors and relationships among them. However, there is room to unveil user experience factors contextualised in innovation. A critical challenge highlighted in prior research is to study the relationships between coolness and emotional factors, and also between surpassing challenges and emotional factors. Thus, with the purpose to better understand innovation-driven user experience on websites, this work empirically tests and compares data collected from 357 users. Our findings provide evidence that coolness is a factor most commonly found in innovative websites than in non-innovative websites. Also, we revealed that when users have overcome challenges in an innovative website, there is an association between coolness and positive emotions.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the J. of Design Research (JDR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com