Title: Unveiling innovation-driven UX

Authors: Deller James Ferreira; Tiago do Carmo Nogueira

Addresses: Instituto de Informática, Universidade Federal de Goiás, Goiânia, 74690-900, Brazil ' Núcleo de Informática Acessível, Instituto Federal Baiano, Guanambi, 46430-000, Brazil

Abstract: Recently, a number of studies appeared that approached user experience factors and relationships among them. However, there is room to unveil user experience factors contextualised in innovation. A critical challenge highlighted in prior research is to study the relationships between coolness and emotional factors, and also between surpassing challenges and emotional factors. Thus, with the purpose to better understand innovation-driven user experience on websites, this work empirically tests and compares data collected from 357 users. Our findings provide evidence that coolness is a factor most commonly found in innovative websites than in non-innovative websites. Also, we revealed that when users have overcome challenges in an innovative website, there is an association between coolness and positive emotions.

Keywords: user experience; innovative websites; coolness; surpassing challenges; emotional impact.

DOI: 10.1504/JDR.2022.130474

Journal of Design Research, 2022 Vol.20 No.3, pp.159 - 178

Received: 20 Mar 2021
Accepted: 27 Dec 2021

Published online: 21 Apr 2023 *

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