Analysing the influence of websites quality and content on leisure travellers star category hotel selection in the state of Uttar Pradesh
by Ankit Dambhare; Varinder Singh Rana
International Journal of Indian Culture and Business Management (IJICBM), Vol. 28, No. 1, 2023

Abstract: The present study focuses on analysing the impact of website quality and content on leisure traveller's hotel selection. A structured questionnaire was developed and distributed to respondents through online platform using Google Forms. Chi square test has been used for checking the association between website quality, content and leisure travellers. The findings of the study revealed that out of ten identified features of websites quality: clear language, high resolution photographs, videos of hotel products and services, user friendly and easily accessible websites, 'influence more' to leisure travellers in the selection of star category hotels of Uttar Pradesh. The findings of the study also concluded that out of ten identified features of website content; information about cleanliness and hygiene standards especially followed in the COVID pandemic, places of tourists interest in city and discounts and offers 'influence more' to leisure travellers in the selection of star category hotels of Uttar Pradesh.

Online publication date: Tue, 24-Jan-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com