The moderating influence of perceived usefulness in the adoption of technology by small and medium enterprises (SMEs): a comparative analysis between Malaysia and Nigeria
by Haim Hilman Abdullah; Shahmir Sivaraj Abdullah; Rajoo Ramanchandram; Maharazu Ibrahim
J. for Global Business Advancement (JGBA), Vol. 14, No. 5, 2021

Abstract: This study is a cross-national comparative study conducted on small and medium enterprises (SMEs) in Kedah, Malaysia, and Kaduna, Nigeria, as entrepreneurial behaviour and culture differ among nations. It investigated the moderating influence of perceived usefulness (PU) on the relationship between entrepreneurial behaviour (EB) and culture (EC) and technology adoption (IntAdo) among SMEs in both countries with entrepreneurs as samples. Using SPSS 26 and SPSS Process Macro Version 3.5.3 by Andrew Hayes, the study found that the moderating effect of perceived usefulness on the combined relationship of entrepreneurial behaviour and culture on technology adoption among entrepreneurs managing SMEs in Kedah, Malaysia, was statistically insignificant at p = 0.0973 (above p = 0.05), whereas it was statistically significant at p = 0.0264 (below p = 0.05) in Kaduna, Nigeria. This study contributes to knowledge on differing dynamics when adopting technology in different countries. The study does not imply that its exhaustive as other factors may need to be identified by further research.

Online publication date: Mon, 27-Jun-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the J. for Global Business Advancement (JGBA):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email