Conducting technology commercialisation studies: a case study
by Colin O. Benjamin
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 5, No. 3, 2006

Abstract: This paper presents a case study describing the evaluation of a NASA-developed technology using a four-phase methodology. In the Market Analysis phase feedback from brainstorming activities of a large novice panel is combined with input from an expert panel of engineering professionals to identify the more promising applications of the technology. Concurrently, in a Technology Assessment phase, screening heuristics are used to identify a shortlist of more competitive patents. These finalists are then compared using a scoring model to gauge the competitive advantage offered by the technology over competing patents. Next, in the Financial Evaluation phase, a deterministic financial model is formulated to assess the technology's profitability potential based on cashflow forecasts of revenue and expenditure in the most likely scenario. Finally, in the Risk Analysis phase, the risk associated with the commercialisation effort is assessed using sensitivity analysis, scenario analysis and simulation modelling.

Online publication date: Tue, 29-Aug-2006

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