Sustaining development through market orientation: a study of healthcare sector of United Arab Emirates
by Syed Aziz Anwar
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 2, No. 3, 2006

Abstract: In recent years, the sustainability-based view of development has emerged as a major paradigm in the management literature (Rowe et al., 1994). At its most basic level, it is built upon a number of straightforward propositions. One is that it is the sustainability, which tips the balance between success and failure of a policy. A second proposition is that market orientation is an invaluable strategy and its heterogeneity leads to differential performance in the direction of sustainable development. In specific terms, market orientation can be used as a basis to explain sustainable development. A third proposition is that sustainability is not just about sustainable development of the environment. It is actually about ways to enable all people of the world to lead healthy, fulfilling, and economically secure lives without destroying the natural environment. Surely, all sectors of an economy ought to participate in the quest for attaining the avowed objective of sustainable development.

Online publication date: Wed, 31-May-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email