Innovativeness, business performance and environmental uncertainty: a multivariate configuration Online publication date: Thu, 28-Feb-2019
by Harpreet Singh Bedi
International Journal of Business Innovation and Research (IJBIR), Vol. 18, No. 3, 2019
Abstract: This study attempts to explore the contextual nature of innovativeness - business performance relationship. Environmental uncertainty is being considered as the contingent variable. The study is descriptive and cross-sectional in nature. It relies upon a purposive sample of 457 North Indian firms. Confirmatory factor analysis assesses the psychometric properties of the constructs under investigation. Structure equation modelling is used to examine the impact of innovativeness on business performance. Multi-group moderation analysis evaluates the role played by environmental uncertainty in innovativeness-business performance relationship. This study finds that the pursuit of innovativeness is required for better performance. Results support the contextual nature of innovativeness-business performance relationship and reveal that firms operating in a dynamic environment are more likely to be benefited from the pursuit of innovativeness as compared to firms operating in a stable business environment. The study provides meaningful insights for managerial decision making and also attempts to draw the attention of management personnel towards the pursuit of innovativeness.
Online publication date: Thu, 28-Feb-2019
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org