Consumers' buying decision process toward halal product: a study in Bangladesh
by Md. Monirul Islam; Mohammad Ashraful Ferdous Chowdhury
International Journal of Business Innovation and Research (IJBIR), Vol. 16, No. 3, 2018

Abstract: The purpose of this study was to examine understanding consumers' buying decision process toward halal products. In this study, employing the Dewey (1910) five stages buying model, and analysed how the factors of need recognition, information search, evaluation of alternatives and post-purchase experiences affect the purchase decision. To conduct this study, data were collected from 204 Muslim students of Shahjalal University of Science and Technology, Sylhet, Bangladesh in a convenient way. Factor analyses were used to test the reliability and validity. Regression analyses were used to test the hypotheses. Findings revealed that need recognition and evaluation of alternative were influenced significantly on the buying decision of halal product, but information search and post-purchase experiences were not influenced significantly. Theoretically, this study is one of the first attempts to use five stages model empirically; and managerially the research results can be helpful to design marketing strategy related to Muslim consumers.

Online publication date: Thu, 14-Jun-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email