Examination of cognitive and relational factors in the benchmark selection of MNCs
by Kwang-Ho Kim
International Journal of Multinational Corporation Strategy (IJMCS), Vol. 2, No. 2, 2018

Abstract: MNCs acquire information and knowledge through benchmarking; thus, determining whom to benchmark is a critical concern. Although members in the same strategic group commonly serve as benchmarks, MNCs occasionally select their benchmark outside of their strategic group. Since benchmark selection is a cognitive and relational phenomenon, we explored when MNCs select their benchmark outside of their strategic group by focusing on cognitive and relational factors. Results confirm that a focal firm identifies a firm outside of its strategic group as its benchmark when the performance of the focal firm is better than that of the strategic group members and when the partnership density of the strategic group is high. The results further verify that structural equivalence between a focal firm and a target firm also influences benchmark selection. This study contributes to the literature on benchmarking and strategic groups by showing situations where strategic group members cannot serve as benchmarks.

Online publication date: Mon, 29-Jan-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Multinational Corporation Strategy (IJMCS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com